quarta-feira, 20 de fevereiro de 2008

De Recursos Humanos para Gestão de Talentos

Seth Godin (guru de marketing) fala sobre como para a imagem do setor de "RH", é melhor para o setor de "Talentos". Leia o pequeno artigo (em inglês): Marketing HR.

Um trecho:

Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were interchangeable, low cost and easily replaced. The more leverage the factory-owner had, the better. Hence Personnel or the even more cruel term: HR. It views people as a natural resource, like lumber.

Like it or not, in most organizations HR has grown up with a forms/clerical/factory focus. Which was fine, I guess, unless your goal was to do something amazing, something that had nothing to do with a factory, something that required amazing programmers, remarkable marketers or insanely talented strategy people.

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